Orbit Group has created a bespoke online tool to deliver instant insight into its communities, key data and assets. The housing provider’s new MyIntel tool provides a one-stop shop for stock levels and arrears breakdowns and related intelligence on demographics, crime rates and education.
Developed entirely in-house by Orbit’s strategy and insight team, the tool collates a group of web apps which analyse and visualise open-source tenant- and asset-level data.
Charley Gibbons, director of strategy and communication, Orbit Group, said, “We deliver services over a wide geographical area, and MyIntel gives us very local insights that inform key business decisions and allow us to target our resources so that they have the greatest impact. It provides up-to-the minute data in an interactive and very usable way.”
Orbit plans to extend MyIntel by integrating it with its existing GIS software, in-house databases and reporting dashboards. Written in JavaScript, the tool will be redeveloped to take advantage of the scalability and performance that a server-side language and database can offer.
In addition, Orbit has also produced MyMarket, providing analysis of rental and sales data, for Orbit’s sales and marketing arm, which has a target of developing 12,000 new homes by 2020.
Lianne Ticehurst, development officer, Orbit Group, said, “What a fantastic tool; it has saved me time when doing market research and saved the organisation money. It is quick and easy to use, providing recent values and rents in local authority areas.”
