Abritas has developed new functionality that sends automated text messages to lettings applicants at specified stages of an advertising cycle, to help with the promotion of property lettings.
The text messages are sent using bespoke rules built to meet housing providers’ own criteria to help target specific segments of applicants. The rules could include targeting applicants who have not bid in a number of weeks, detailing how many properties they could bid on, or texting applicants towards the end of the cycle to alert those in a certain band about properties that are currently being advertised but have fewer than a certain number of bids.
