Origin Housing won the Best Digital Marketing award at the National Housing Awards 2013 for its unique application of a digital platform providing easy access to information on the home-buying process for first-time buyers.
The three-pronged marketing campaign gives potential purchasers a chance to learn about other buyers’ experiences through watching a series of animated clips, with voiceovers from real Origin buyers. They are then offered the opportunity to take virtual tours of a property with their own personal ‘spaceman’ guide; a voiceover by one of Origin’s sales advisers gives details about the property throughout the tour. The online campaign is backed-up by a live internet chat system and after viewing the property online, potential buyers can book chat sessions to speak to one of Origin’s sales representatives.
